A B O U T   U S

WHO WE ARE

Project Retail partners with small retail businesses (at no cost to them!) to sell curated collections from their stores on our own platforms. Trust us, you’ll want every. single. item. We definitely do.

HOW IT WORKS

You can browse the collections here at projectretailofficial.com. We also post our own styling of the products on our Instagram–@projectretailofficial– and on our Facebook page. If you see something you like, you can buy it right from social!

WHO WE ARE

Project Retail partners with small retail businesses (at no cost to them!) to sell curated collections from their stores on our own platforms. Trust us, you’ll want every. single. item. We definitely do.

HOW IT WORKS

You can browse the collections here at projectretailofficial.com. We also post our own styling of the products on our Instagram–@projectretailofficial– and on our Facebook page. If you see something you like, you can buy it right from social!


THE PROJECT RETAIL STORY

After receiving a monetary award as part of a business school honor, I saw an opportunity to play a bigger role in supporting my community given the COVID-19 crisis.

My strengths lie in the world of retail— I have studied fashion business development and retail marketing, as well as interned in buying at Bloomingdale’s and will begin working with the company in September. I love my hometown, and seeing how coronavirus was affecting local businesses inspired me to begin working on what I— then unofficially— called Project Retail.

My goal in launching Project Retail is to adjust the traditional model to match our new normal— to assist local retailers by empowering consumers to shop with them in a streamlined and modern way.

I am so grateful to the amazing partners of Project Retail and, of course, to our clients for supporting our mission. Thank you for shopping with us!

Sincerely,
Hanna Lankler – Founder

SERVING OUR PARTNERS

At this time, working with Project Retail comes at no additional cost to our partners. By shopping with us, you are directly supporting small local businesses!

ENSURING SAFETY

At this time, working with Project Retail comes at no additional cost to our partners. By shopping with us, you are directly supporting small local businesses!

SERVING OUR PARTNERS

At this time, working with Project Retail comes at no additional cost to our partners. By shopping with us, you are directly supporting small local businesses!

ENSURING SAFETY

At this time, working with Project Retail comes at no additional cost to our partners. By shopping with us, you are directly supporting small local businesses!

M E E T   T H E   T E A M

M E E T   T H E   T E A M

CREATIVE DIRECTOR

THERESA PACE

Theresa assists in the curation and styling of all our products. She additionally leads all production efforts for our shoots, often getting behind the camera herself. In addition to her work for PR, Theresa is also pursuing opportunities for a full-time career in the fashion industry. Theresa is a 2020 graduate from the University of Delaware where she majored in marketing.

914-772-6877
tmariepace@gmail.com

PARTNER RELATIONS LEAD

AVA CUMMINGS

Ava handles all partner communications and partner outreach for PR. In doing so she oversees PR’s inventory stock numbers, lending inventory lists, and promotional materials sent to partners. Before joining PR, Ava held past marketing internships in the magazine publishing and luxury fashion industries. Ava will be graduating from the University of Richmond in May of 2021 with a major in Business Administration.

908-304-8392
avamargaretcummings@gmail.com

EXECUTIVE ASSISTANT

MADELINE DUTTON

Madeline assists the team with all business-related communications and influencer relations. In addition to working with PR, Madeline received her bachelor’s in Communication Studies from James Madison University in May. She is currently pursuing opportunities for a full-time career in social media and influencer marketing.

804-305-7463
madelinedutton6@gmail.com

E-COMMERCE LEAD

ELIZABETH KELLY

Elizabeth designs and maintains our website, getting us ready for all our new product and brand launches. She keeps us updated on the best in the industry when it comes to e-commerce to give our customers the optimal experience on http://projectretailofficial.com. Elizabeth is a rising senior at the University of Richmond, majoring in Business Administration with concentrations in Marketing and Finance. She will graduate in May of 2021.

516-729-0595
elizabeth.kelly1@richmond.edu

INSIGHTS LEAD

Ana Kecman

Ana is our Operations Manager. She tracks PR’s site and social data, as well as industry trends to inform our curation processes. Ana researches all popular styles, brands, and fashion news to keep the PR team updated on the latest in the retail world. Ana also manages all our orders, and works closely with Hanna to keep the business organized. She is a rising senior at Franklin & Marshall College, where she majors in Philosophy.

914-355-1099
ana.kecman@gmail.com

COMMUNICATIONS LEAD

Ashlyn Rooney

Ashlyn is the Communications Lead for Project Retail. She creates campaigns for the PR email as well as the Facebook page. In addition to working with PR, Ashlyn graduated from the University of Colorado Boulder in May and is pursuing her masters in Strategic Fashion Marketing at the London College of Fashion this fall.

303-886-1472
ashlyn.rooney@comcast.net

MEDIA LEAD

Jackie Beran

As a media lead, Jackie’s focus is on managing, organizing, and editing the retail photos taken at shoots. She shares them with the models and small businesses so they can use them as they wish. She is a high school graduate as of of May 2020, and will be attending the University of California Santa Barbara in the fall to explore her interests in the business and media field.

908-300-6538
jackieberan@gmail.com